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Sports betting and igaming firm BetMGM has announced a content partnership with comedian Bill Burr and All Things Comedy, the comedy podcast network.
Under the terms of the agreement, BetMGM’s sportsbook data and promotional offers will be integrated into the All Things Comedy-produced podcasts, “Anything Better” hosted by Bill Burr and Paul Virzi, as well as into episodes of Burr’s “Monday Morning Podcast” and YouTube channel.
Adding a typically comedic tilt to proceedings, Burr commented on the partnership: “You gotta have some juice on the game, otherwise what are we doing? Sitting outside eating hot dogs?”
BetMGM’s latest partnership marks something of a departure from the traditional sports-themed collaborations that currently dominate the betting sector. Burr is a top comedic voice, achieving success in TV and film as well as on stage.
The comedian’s animated Netflix series F Is For Family joins Burr with actors Laura Dern, Justin Long and Sam Rockwell and is scheduled to premiere its fifth and final season in late 2021.
Matt Prevost, Chief Revenue Officer, BetMGM, said: “Bill Burr has one of the funniest, most distinctive and outspoken voices in comedy. We look forward to seeing BetMGM content incorporated into his Podcast and broader social channels.”