Image source: Caesars Sportsbook / Washington Capitals
Caesars Sportsbook will have its logo featured on jerseys of NHL’s Washington Capitals for home games under the terms of a multi-year partnership agreement confirmed between the two parties today.
Beginning with the 2022-23 NHL season, Caesars Sportsbook will have its logo worn on the Capitals home and third jerseys, with the 3 x 3.5 inch patch positioned on the upper right chest area of the jersey.
An industry first, the introduction of the Caesars Sportsbook patch follows the historic opening of the Caesars Sportsbook at Capital One Arena in May 2021.
In addition to the home jersey patch, Monumental Sports & Entertainment (MSE) and Caesars Sportsbook have expanded their partnership with additional casino, gaming and Caesars Rewards programming elements. The agreement also includes the entitlement of a Caesars hospitality space and VIP seating at Capital One Arena.
MSE President of Business Operations and CCO Jim Van Stone commented: “Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL.
“Together as two industry leaders, we’ve built a robust partnership in the gaming and casino space, and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences.
“MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space, and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity for both organizations in the nation’s capital.”
The NHL’s Jersey Advertising Program begins with the 2022-23 NHL season and allows up to two jersey sponsors per team when separate sponsors appear on home and away jerseys. The Capitals will announce an away jersey sponsor at a later date.
Chris Holdren, Co-President of Caesars Digital, noted: “Being woven into the Washington Capitals jersey is an exciting chapter in our collective story. Like Monumental Sports & Entertainment, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans.
“We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena.”
MSE and Caesars Entertainment previously made history with the opening of Caesars Sportsbook at MSE’s Capital One Arena. Marking a major milestone in US sports history, the sportsbook officially opened in May 2021, becoming the first ever sports betting venue to open within a US professional sports facility.The two-story, 18,000 square-foot venue features 17 betting windows and 12 self-service betting kiosks, as well as Verizon 5G Wi-Fi capability so fans can place wagers on mobile devices.