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Official data supplier Genius Sports Limited has announced a new partnership with the mobile and desktop sports betting brand Hard Rock Digital.
Under the terms of the deal, Hard Rock Digital will have access to Genius Sports’ sportsbook solutions suite, including official sports data from tens of thousands of events per year, customer acquisition and retention tools, and fan engagement solutions.
The new partnership will include the supplier’s proprietary suite of NASCAR’s official data-driven in-race betting markets in addition to exclusive NFL official sports data-powered products, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
Marlon Goldstein, Executive Managing Director and CEO of Hard Rock Digital, commented: “Hard Rock Digital is proud to partner with best-in-class partners like Genius Sports in order to curate the best place to play. Our aspiration is to build the best brand in digital gaming and betting, and look forward to partnering with Genius Sports on our launch and beyond.”
Hard Rock Digital will also obtain access to Genius Sports’ portfolio of official data-powered in-play content from other top tier US and international leagues including the NBA, MLB, English Premier League, Liga MX, Argentine and Colombian soccer.
Mark Locke, CEO at Genius Sports, added: “This partnership with Hard Rock Digital will provide millions of customers with immersive and highly engaging live betting experiences, powered by the highest quality official data.
“Across each step of acquisition, engagement and retention, we provide our partners with a unique value proposition that is transforming fan experiences and the entire sports, betting and media landscape.”